Wikihow how to write a press release
If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. The press release should be written as you want it to appear in a news story. NOTE: Never attach anything to the email and write a short note detailing that you can send photos if they are interested in publishing the story Usually if the media outlet is going to publish your story they will get back to you within 24 hours and may request a photo.
You can also include details on product availability, trademark acknowledgment, etc. This cuts out the middle man. While press releases are easy and fun to put together, on a big news day or week, your press release may not be published.
The use of "I," "we" and "you" outside of a direct quotation is a flag that your copy is an advertisement rather than a news release. Add contact information. The tone is neutral and objective, not full of hype or text that is typically found in an advertisement.
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The rest of the news release expounds on the information provided in the lead paragraph. Do not assume that your reader has read your headline or summary paragraph; the lead should stand on its own.
We also gave a quick description of the new season to tease interest.