Thai airways five forces

Most firms have long term contracts with their suppliers. In this executive summary, we conduct a Market Analysis including market segmentation to investigate Thai Airlines competitive environment.

Hitt et al, The Airline industry provides a very unique service to its customers. There are also a large number of buyers that are more price conscious due to the economic recession of Powell The strongest forces in this industry are the competition of existing firms and the power of suppliers.

Merging itself with King Power would enable Thai Airways to deliver a stronger presence and strengthen its brand equity.

Adding more flights could attract more travelers with a demand in different timeslots. It is valuable because customer service is a large part aspect of flying.