What do they argue about? Write about an adventure you might have. The only way to really emphasize the importance of considering the audience is to give students multiple opportunities to share their work with an audience.
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Try mixing it up with different kinds of publishing projects. Each writer thinks about what their assigned subject is good at and gives them an award for that trait or skill. This checklist was directly linked to the rubric, which helped with consistency and made the revision work more meaningful.
Without a doubt, the biggest hurdle for students in writing book reviews was providing evidence.